Why Local SEO
Everyone knows that Search Engine Optimization (SEO) plays a vital role in your online presence. But why Local SEO? SEO keeps on changing its reach and importance. Search engines regularly update their search algorithms in order to provide most relevant results to its users. Local SEO has made a huge impact on the world of search engines. If you are running a small business, every digital marketer will suggest you to do local SEO for your business to get maximum exposure. Many business owners overlook the importance of local SEO and then dont understand why their website is not showing up on top search results. Local SEO is the holy grail to getting the most out of your online presence.
Is your local business easily found when customers are trying to find you online?
With search engines such as Google, Yahoo and bing, and the ever-increasing use of smart phones and in-car navigation units, we have forever transformed the way we shop and look for local businesses.
72% of consumers who did a local search visited a store within five miles. (WordStream, 2016) (Source: https://www.hubspot.com/marketing-statistics)
Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014) (Source: https://www.hubspot.com/marketing-statistics)
78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014) (Source: https://www.hubspot.com/marketing-statistics)
According to the latest search report statistics, there were more than 18 billion search queries in the US in April 2017. Based on various local intent estimates, this means there were over 4 billion local search queries in the U.S. monthly!
Here is another impressive number: Local search engines have replaced phone books for at least 74% of Americans searching for local business.