YOUR COMPETITION IS USING SEO TO GET NEW CLIENTS
If you still don’t think your competition is devoting marketing resources toward attracting clients online, Google your practice area – see who shows up. You might be surprised at who is devoting resources to attracting clients from the web. Now disregard that fact for a second. Think about this instead – in the last fifteen years, an entire generation of individuals and executives who are in a position to purchase legal services has become knowledgeable and comfortable doing their research on the web. Cost and importance are no longer a concern when it comes to online purchasing. People research everything from life-dependent decisions such as which law firm SEO to use to seemingly mindless decisions such as has the best pizza.
DO YOU WORK WITH AN SEO AGENCY THAT IS NOT PRODUCING RESULTS?
Unfortunately, a major issue in the online legal marketing space is that there simply are not enough agencies that are good at actually generating new clients for firms. Sure, there are a large number of agencies that have produced results in other industries or that can increase traffic metrics. What we often hear from law firms that contact us is that these agencies simply don’t end up producing results.
HAS YOUR LAW FIRM BEEN THROUGH SEO AGENCIES WITH NO RESULTS?
An agency said all the right things and possibly produced some results early on. Then didn’t sustain or grow market share or client generation. This is sometimes the problem of an agency being singularly good at one aspect of a campaign. Such as technical SEO or social media, but not having a well-balanced expertise in multiple disciplines. When we dig into it, many of these agencies are often outsourcing work product. What happens is that their singular expertise causes an initial uptick in activity but that activity stagnates or slows down. Then the law firm will go with another agency that is good in a different discipline.