YOUR COMPETITION IS USING SEO TO GET NEW CLIENTS
If you still don’t think your competition is spending money on marketing resources toward attracting clients online, Google your business type and see who shows up. You might be surprised at who is devoting resources to attracting clients from the web. Now disregard that fact for a second. Think about this instead, in the last fifteen years, an entire generation of individuals and executives who are in a position to purchase legal services has become knowledgeable and comfortable doing their research on the web. Cost and importance are no longer a concern when it comes to online purchasing. People research everything from important decisions such as what plastic surgeon to use to seemingly simple decisions such as who has the best pizza.
DO YOU WORK WITH AN SEO AGENCY THAT IS NOT PRODUCING RESULTS?
Unfortunately, a major issue in the online plastic surgery marketing space is that there simply are not enough agencies that are good at actually generating new clients. Sure, there are a larger agencies that have produced results in other business sectors or that can increase website traffic. What we often hear from plastic surgery offices that contact us is that these agencies simply don’t end up producing results.
HAS YOUR PLASTIC SURGERY OFFICE BEEN THROUGH SEO AGENCIES WITH NO RESULTS?
A marketing agency said all the right things and possibly produced some results early on. Then couldn’t sustain or build onto the market share or client generation. This many times is the problem of an seo agency being good at one aspect of a campaign. Such as technical SEO or social media, but not having a well-balanced team in multiple disciplines. When we dig into it, many of these companies are often outsourcing work to other agencies. What happens is that their basic know how causes an initial peak in activity but that activity becomes stagnate or slows down. Then the plastic surgeon will go with another agency that is better in a different discipline, but still not well rounded. Agency circles is what we call this.